The original logo, right, was not working for Denise, a Career and Executive Coach.
The original designer made little attempt to understand Denise's business and the gnome is incongruent.
Denise
wanted to retain some of the elements so that the new logo wasn't
radically different from her original. The figure reaching for a star
is aspirational and the colour makes a strong statement.
Web
designer Alan Terry based the layout of Denise's website on her new
stationery, ensuring a consistent brand identity. See it at
www.amazingpeople.co.uk
