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This page contains information about logo and print design
See our special offer
on business cards below
id-sign logos
Effectively designed logos with visual impact create a positive lasting
impression. A successful logo helps you achieve your goals, a bad one
can undermine your efforts.
Successful logos are authentic
An authentic logo has three components: it symbolises what you do,
characterises particular attributes and is contemporary. Only by
understanding your business and its unique attributes can a designer
choose an appropriate symbol, apply a 'trustworthy' trait and make it
contemporary for your market. Its visual distinctiveness can be a
combination of any of these: name, letters, numbers, symbol, shape,
tagline, colour, particular typeface.
Case study: Chocolate Juju
 This
client provides chocolate fountains for weddings, parties and corporate
events. They wanted a
distinctive logo with a fun element and fresh feel. Many chocolate
fountain companies on the internet use a chocolate brown as the base
colour for their branding.
I suggested a deep purple which is still chocolately, but not in a
Cadbury's way. The colour goes well with the fresh colours of the
dipping fruit supplied with chocolate fountains.
Reseach into suitable fonts and images is key to success. This font lent itself perfectly
to customisation by adding drips and a three-dimensional effect. I
found a photograph on iStock of a single strawberry sitting in a pool
of chocolate on a reflective surface, set against a cool contemporary
pale grey background, which provided the perfect fresh look for the business card
and website design.
Keep it consistent
Once you have your logo, tagline, fonts and colours, it is vital
that they are applied consistently to all your marketing, from printed
materials to website. Even the tone of your copy needs to be consistent
with your branding.
I will work collaboratively with you rather than in a directive way,
interpreting your ideas and ensuring that you are totally delighted
with the finished result.
id-sign for print
Whatever your business or
service, at some point you will require some printed materials. id
Creative Solutions designs and produces print-ready artwork for:
- business cards
- stationery including letterhead, compliment slips, invoices etc
- advertisements
- newsletters
- leaflets and brochures
- posters and flyers
- banners and exhibition display boards
- t-shirts and other promotional goods
- unique greetings cards
- training materials and books.
We
will also provide competitive print quotes and make all the
arrangements for you. The advent of digital printing means you can opt
for small print runs, saving you money.
Business cards
If you do a lot of networking,
this is your chance to make a lasting impression with a good quality
card bearing your logo and contact details.
Special offer on 250 business cards:
Three layout designs to choose from, using your logo and brand
guidelines. 88mm x 55mm cards, printed on quality 350gsm matt coated
board, full colour on both sides, packed in tough plastic cases. Price:
£180 including delivery. (For new logo design, please contact me for a competitive quote.)
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